Stupid question of the week

When I hear an advertising for Coca Cola on my favorite radio… Coca Cola PAID the radio to play the ad. Ok. But when I hear a song from Madonna on my favorite radio… it’s the radio paying !

Why ?

4 minutes of a Madonna song in 2010, that’s an advertising for Madonna’s real business : selling concerts tickets, merchandising, and some CDs.

So, THE RECORD COMPANY SHOULD PAY THE RADIO, and not the other way around.


Share this Story
  • Youtube vs Radio : laziness is the key

    Everybody in the industry agrees : the fight for Radio's survival is on the content field. While this concern about content targeting can never be wrong, that is still NOT what will make Radio keep its share in everybody's life. The key is in laziness.
  • Radio is a boat

    We're all inside together.
    Now will you please stop rocking it ?
  • Stupid question of the week

    What is the difference between a Coke can and Madonna?
  • Think different

    What a chicken can teach you about radio.
  • Why we miss the point

    This is not about the media. This is not about the content.
  • La Radio, c'est le Moulin Rouge !

    They say Radio is the theater of the mind. It is, indeed... and it never stops !
Load More Related Articles
Load More By Denis Florent
Load More In Radio


  1. Thierry

    March 9, 2010 at 12:14 am

    It is a protection for the culture, for the diversity, no ?

    If record compagnies pay radios, only rich company will have artists on radios. And new artists, from small record companies, independant singers, … they will never have a chance to reach people thought radios.

    Culture (music, books, …), even if it is a kind of product, can not be compared with products like… Coca Cola. How we are lucky about this !


  2. Diana Singer

    June 21, 2010 at 12:30 pm

    The radio is also making money with the record companies songs. The people listen to the radios BECAUSE they are playing Madonna! For the same reason Coca Cola is paying for the advertising…


Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Is Alexa saving Radio?

Nice chat with Paul Kennedy (RAJAR Research Director) ...

Join me on Facebook !

Follow Me on Twitter !

" Denis develops a global vision where radio fully integrates digital opportunities."
Thierry Chamoux, EMG

" Denis is a respected expert in the Radio industry. His strategic vision of the different areas of the business is highly appreciated."
Julien Pauchet, Radio France

" If you are looking for someone to deliver sharp insights into the evolving audio landscape, I would certainly recommend that you get in touch with Denis."
Matthew Carver, EGTA

" Denis’ presentation was crisp, tangible, and very entertaining."
Martin Baumgartner, Swiss Radioworld