BBC and the Art of Podcasting

Podcasts can be the most wonderful tool for a radio to spread its content. But how do you get people to be interested ?

Well, Her Majesty The BBC had an idea : what if you could zap between podcasts ?

They started from a very simple fact : to choose the next radio you’re gonna be listening to, you zap. And when you zap, you “fall” in the middle of programs, in the middle of songs, etc. And falling in the middle gives you an immediate sense of “yes, that one is for me, I want more” of “no, thanks, let’s keep on searching.

Until now, choosing podcasts was a very unnatural thing to do : to sample a show, you would have to choose it from a list, download it, play it from the beginning, etc. Not only that it was kind of reserved to the tech-savvy, but also it was not na-tu-ral ! The natural behavior of a radio consumer is to zap between programs.

So, this is what BBC invented ! A “tuner” that allows you to sample podcasts, straight at a random point, just like when you used to tune your old radio ! And if you like what you hear, press SPACEBAR : that “rewinds” the show and plays it from the beginning !

It happens here :
To play with it, you need Google Chrome or Safari.

In case you were wondering, that’s just another evidence that amazing ideas can come from Public Radio !

Share this Story
  • Major Update To iHeartRadio For iPad

    Clear Channel Media today released version 4.0 of their popular streaming music app, iHeartRadio for iPad.
  • Clear Channel opens the API of iHeartRadio

    Does this title sound cryptic to you ? Read further ! We are talking here about another major step in the revolution of the radio industry.
  • Good times for Independent Radio

    Excellent news for independent radio stations come from both sides of the Atlantic. In USA, Pdt Obama has signed the "Local Radio Community Act", while in France, "Les Indés Radios" are reaching unexpected heights in revenue and in ratings.
  • BBC and the Art of Podcasting

    The BBC, whether in radio or in television, is always one decade ahead. This time, it seems they found the perfect way to get people interested in their podcasts. An obvious solution to a 10-year old problem.
  • 1st JackFM in US Radio History to be #1 on its market!

    It's happening now, in Nashville...
  • Songs requests, live from Afghanistan

    The French Foreign Legion in Afghanistan is led by a philosopher-colonel who is trying to reason with the insurgents... through FM radio !
Load More Related Articles
Load More By Denis Florent
Load More In Radio

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Is Alexa saving Radio?

Nice chat with Paul Kennedy (RAJAR Research Director) ...

Join me on Facebook !

Follow Me on Twitter !

" Denis develops a global vision where radio fully integrates digital opportunities."
Thierry Chamoux, EMG

" Denis is a respected expert in the Radio industry. His strategic vision of the different areas of the business is highly appreciated."
Julien Pauchet, Radio France

" If you are looking for someone to deliver sharp insights into the evolving audio landscape, I would certainly recommend that you get in touch with Denis."
Matthew Carver, EGTA

" Denis’ presentation was crisp, tangible, and very entertaining."
Martin Baumgartner, Swiss Radioworld