Radio

Radio advertising : even Google doesn't believe in it anymore

Yesterday, Susan Wojcicki, VP, Product Management, explained this move on Google’s “traditional media blog” :

(…) In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising for listeners and streamline the buying and selling of radio ads. While we’ve devoted substantial resources to developing these products and learned a lot along the way, we haven’t had the impact we hoped for.

So we have decided to exit the broadcast radio business and focus our efforts in online streaming audio. We will phase out the existing Google Audio Ads and AdSense for Audio products and plan to sell the Google Radio Automation business, the software that automates broadcast radio programming. Advertisers will continue to be able to use Google Audio Ads until May 31 and broadcasters will be able to publish inventory to Google until that date as well. We will work with partners to make sure that there is as little disruption to their business as possible and will work to find a buyer for the Google Radio Automation business.

Share this Story
  • Major Update To iHeartRadio For iPad

    Clear Channel Media today released version 4.0 of their popular streaming music app, iHeartRadio for iPad.
  • Clear Channel opens the API of iHeartRadio

    Does this title sound cryptic to you ? Read further ! We are talking here about another major step in the revolution of the radio industry.
  • Good times for Independent Radio

    Excellent news for independent radio stations come from both sides of the Atlantic. In USA, Pdt Obama has signed the "Local Radio Community Act", while in France, "Les Indés Radios" are reaching unexpected heights in revenue and in ratings.
  • BBC and the Art of Podcasting

    The BBC, whether in radio or in television, is always one decade ahead. This time, it seems they found the perfect way to get people interested in their podcasts. An obvious solution to a 10-year old problem.
  • 1st JackFM in US Radio History to be #1 on its market!

    It's happening now, in Nashville...
  • Songs requests, live from Afghanistan

    The French Foreign Legion in Afghanistan is led by a philosopher-colonel who is trying to reason with the insurgents... through FM radio !
Load More Related Articles
  • Is Alexa saving Radio?

    Nice chat with Paul Kennedy (RAJAR Research Director) about Smart speakers and Radio.
  • We are just another content provider

    Recent numbers from UK showing a decline in radio sets sales are sending a strong confirmation of something we've been explaining for years to radio operators (managers, program directors, news directors) : we are not in the RADIO business, but in the CONTENT business.
  • Interview about new online challenges for the radio industry

    by Sabrina Gander
  • Should music services recommend new music ?

    Recently, Forbes published a long article explaining why music services are wasting time recommending new music. Here's what I think about this.
  • Mathew Knowles speaks about radio

    Mathew Knowles, CEO of Music World Entertainment and father of Beyoncé was in Paris today. I asked him – guess what ...
  • 7 tips for a better morning-show !

    7 tips to make sure your morning-show respects basic principles that can help you win!
Load More By Denis Florent
  • Is Alexa saving Radio?

    Nice chat with Paul Kennedy (RAJAR Research Director) about Smart speakers and Radio.
  • We are just another content provider

    Recent numbers from UK showing a decline in radio sets sales are sending a strong confirmation of something we've been explaining for years to radio operators (managers, program directors, news directors) : we are not in the RADIO business, but in the CONTENT business.
  • Interview about new online challenges for the radio industry

    by Sabrina Gander
  • Should music services recommend new music ?

    Recently, Forbes published a long article explaining why music services are wasting time recommending new music. Here's what I think about this.
  • Mathew Knowles speaks about radio

    Mathew Knowles, CEO of Music World Entertainment and father of Beyoncé was in Paris today. I asked him – guess what ...
  • 7 tips for a better morning-show !

    7 tips to make sure your morning-show respects basic principles that can help you win!
Load More In Radio

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Is Alexa saving Radio?

Nice chat with Paul Kennedy (RAJAR Research Director) ...

Join me on Facebook !

Follow Me on Twitter !

" Denis develops a global vision where radio fully integrates digital opportunities."
Thierry Chamoux, EMG

" Denis is a respected expert in the Radio industry. His strategic vision of the different areas of the business is highly appreciated."
Julien Pauchet, Radio France

" If you are looking for someone to deliver sharp insights into the evolving audio landscape, I would certainly recommend that you get in touch with Denis."
Matthew Carver, EGTA

" Denis’ presentation was crisp, tangible, and very entertaining."
Martin Baumgartner, Swiss Radioworld